The humor in this advertisement is why I think it works. It works perfectly to move your eye down the line of typical hunters to the last guy holding a vacuum. Another reason I like it is because it could easily be a typical picture found in the Saturday Evening Post with the classic feel. 
Most of the ads I found have humor to them, and I think humor works great when it is actually funny and not stupid or too subtle. In this ad, you would expect to pick up these binoculars and immediately have any scenery right in front of you.
It literally took me a few seconds of looking at this ad to understand it because I didn't see the slogan "Become the King of Bluff." I was slightly confused at first, but then it became hilarious. There were other ads in this campaign with a male beauty queen (dress, tiara and sash included) and a grandma being arrested with a man holding a crowbar standing on her porch. The irony works.
I love the mixture of high fashion and everyday products mixed together here. The models make the products high fashion, and the products make the models slightly more down to earth. Even though a lot is going on in the spread, I'm not overwhelmed, but rather I'm intrigued.
I think of "designing with the delete key" when I see this. If you can't read the fine print, it is an ad by Guinness beer stating that your reaction time is delayed with every drink. The sign is recognizable, and therefore a lot of explanation is unnecessary.
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